Best Practices with Member Marketing Materials




With rapidly evolving guidelines, it can be tricky to keep up with Medicare marketing requirements and ensure your marketing is resonating with your multilingual members.

In this webinar, industry expert Jill Pepe, Health Plan Services Consultant at BluePeak Advisors provides insights and best practices that set you up for success when creating member marketing materials. She will also discuss key questions like:

  • How familiar are your teams with the recent Medicare Communications and Marketing Guidelines?
  • Are your Plan Benefit Package draft marketing materials compliant with evolving regulatory requirements?
  • How well do you know your stakeholders, and are you leveraging that partnership to your advantage through collaboration?

We will outline robust, multi-layered training plans for your teams to develop a streamlined marketing material creation and substantial quality review process from first draft, to the testing phase.

About Jill Pepe

Jill Pepe is a Health Plan Services Consultant with BluePeak Advisors, a division of Gallagher Benefit Services, Inc.  Jill is a healthcare professional with over 13 years’ experience in Medicare Advantage with expertise in customer service, product development, marketing, regulations, Part D formulary administration, and coverage determinations.  Throughout her tenure, Jill has supported and participated in an array of projects including operational assessments, marketing material review, call center organization, and project management. She has also participated in numerous audits with her primary expertise in Formulary Administration (FA) and Part D Coverage Determinations, Appeals and Grievances (CDAG) and Online Provider Directory reviews for Medicare Advantage (MA-PD) plans.

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