As retailers use the Internet to globalize business initiatives and increase revenue, international search engine optimization (ISEO) can help win customers in foreign markets

By Liz Elting

Integrated Solutions for Retailers – January 25, 2011

Any retailer who has had the good fortune to grow from a small storefront operation into a global conglomerate can likely list the challenges of that kind of evolution, particularly when it occurs rapidly. Such entrepreneurs might easily relate to the pitfalls and opportunities presented by search engine optimization (SEO). They might also provide perceptive forecasts of where this marketing strategy — once built upon simplistic, rote tasks — might move next, given the complexities of the global marketplace.

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